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Final Fantasy XV

for Square Enix

The Challenge

Penetrate the LATAM region and make the fans and media understand that the publisher is aware of them, of their level of fanatism and their needs. Promote lesser known games and show the media and influencers the high value of the experience that they offer.




Brand Awarness

The Outcome

With PR actions, review codes, giveaways and participation on big events in the region such as Campus Party and Brasil Games Show, the media, fans and influencers started to realize the impact of Square Enix Japan and its games.

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